


The HEARD support framework stands for Hear, Empathize, Apologize, Resolve, and Diagnose. Rocketlocal utilizes this gold-standard sequence to ensure that when customers present a complaint or frustration, they feel validated and respected before the AI attempts a technical resolution or escalation.
You can easily train your AI support agent by connecting your website, syncing your Rocketlocal business profile, or uploading PDFs like manuals and price lists. These documents become the “source of truth” that the AI uses to provide accurate automated customer service tailored to your brand.