Harnessing AI Digital Marketing: Strategies for Success in 2025
AI is the buzzword everyone’s talking about, especially when it comes to marketing. By 2025, the way we market our products and services is going to change big time. AI is not just a trend; it’s becoming a must-have tool for businesses looking to get ahead. With AI, you can understand what your customers really […]
30 Digital Advertising Statistics for Businesses
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with […]
An Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how […]
The Basics of Online Advertising
How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on […]
